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How To Make Sure Your Committee Sucks
12 Sure-Fire Ways To Win The Race To The Bottom If you have been named or elected to a community organization or nonprofit Board, Congratulations! As thousands of poorly researched posts on LinkedIn,...
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When Your Best Advertising Arguments Fail: Overcoming Resistance To Change
Where people are dug in or resistant to change, a rational argument for your product, service, or cause is a bad argument. Here’s what to do instead. I recently heard a talk from an organization whose...
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Mastering the Panic Project
Instead of freaking out, read this. A lot of marketing begins with a panic project. You’ve been talking or thinking about “doing some marketing” for a while, but actual projects have been on the back...
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Anatomy of a Creative Brief
A creative brief is one of the foundational planning documents of any marketing project. It’s more specific (and easier to produce) than a marketing plan. It’s meatier than a schedule. It’s more...
View ArticleThe genius way to respond to an inquiry is a technique you already know.
One of the more depressing ironies about marketing and lead generation in the 2020s is that a great deal of money and energy is spent on systems and tech that are designed to build relationships, yet...
View ArticleQ. Can I use ChatGPT or other AI for writing or researching blog posts, video...
Writing Use caution when using AI to draft your articles One problem with AI-generated writing is that it tends to be simplistic and repetitive, like an essay by a fifth-grader desperately trying to...
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DON’T SIT IN THE MIDDLE! A quick tip for better videos
Whether you’re taking a selfie, sitting on a video conference call, or filming someone else, it is instinctive to want to be in the middle of the frame. That’s where attention is focused, right? It’s...
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Using Logic (The Human Kind) To Write Better Marketing Content
When I was in high school, a teacher named Mr. Knight had the groundbreaking idea to teach philosophy to teenagers. He started the class in a very provocative way, by saying this: “Everything in the...
View ArticleThe Return of Ad Poetry Fridays: Click-Bait Redux
Sometimes clickbait headlines inspire me to very short poetry. This is one of those times. Click-Bait Poem #2: Hyper-realistic Cakes “I Bake Hyper-Realistic Cakes!” It said. What a coincidence! So do...
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Resolution 101: Understanding Image Sizes and Types
Incorrect Resolution Is #1 In Our Top Ten of DIY Advertising Mistakes. With A Bit Of Knowledge, You Can Get It Right. This is probably the “Please fix” call we get more often than any other: “We made...
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